Pearson C1 Manager - Marketing in Bangalore, India
C1 Manager - Marketing
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Development and implementation of the Brand strategy.
Developing the marketing strategy for new and existing products
Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Guiding the day to day activities of the marketing team.
Ensuring that the marketing objectives are implemented by the marketing team.
Work closely with product management team to define marketing materials and programs.
Manage social media presence and direct programs to improve social media reputation and recognition.
Developing and delivering marketing and communications strategies for the organisation.
Control budgets and allocate resources amongst projects
Undertake continuous analysis of competitive environment and consumer trends
Primary Location: IN-KA-Bangalore
Work Locations: IN-Bangalore-Salarapuria Citadel Adugodi Salarapuria Citadel 1st & 2nd Floor Municipal No. 3 Hosur Road - Ward No. 67 Bangalore 560030
Organization: Assessments Clinical
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jun 19, 2017
Req ID: 1710506